Singapore, Dubai, Seychelles
Edgewater is a branding agency offering complete, in-house solutions from market entry and activation to full design and production.

About Us
Edgewater is a vital partner for brands navigating the unique currents and opportunities within the evolving markets. We offer a stable and focused approach, guiding our clients towards sustainable growth and impactful brand presence across this dynamic region.

The FORMAL Edge
Our core philosophy is embodied in our FORMAL Edgeframework*, the bedrock of our approach to our operations
Focus
We act as the central point, the unwavering center of gravity, for our clients' brand ambitions. We immerse ourselves in their vision, ensuring every strategy and campaign is precisely targeted for maximum impact in their chosen markets.
Observation
Deep insight is born from meticulous observation. We diligently study market dynamics, competitive landscapes, and consumer behaviors to inform strategies that truly resonate.
Major Bets & Projects
We are not afraid to champion bold ideas and undertake transformative projects. We strategically identify and execute impactful major bets that drive significant results for our clients.
Marathon
Building enduring brands is a long-term journey, a marathon. We are committed to sustained partnerships, providing consistent support and strategic guidance through every phase of growth.
Adaptability
Agility is key in today's dynamic markets. Adaptability is ingrained in our approach, allowing us to evolve strategies and embrace new trends to keep our clients ahead.
Love
At the heart of Edgewater is a genuine love for the art and science of brand building. This passion fuels our creativity, our dedication, and our unwavering commitment to our clients' success.